HOW TO GET YOUR CMO TO PAY ATTENTION WEBINAR
Lancet Software is proud to present:
Greg Becker, Director Marketing Analytics, Carmichael Lynch
- Learn how Carmichael Lynch, a mid-size advertising agency, accelerated their culture of marketing accountability.
- Learn what questions your Chief Marketing Officer really wants to answer, and how to integrate multiple data sources into visually engaging reports and dashboards that are designed to influence business decisions.
- Learn how we solved issues related to sourcing unstructured data, limitations of distributing large flash dashboards, and most importantly how to turn your executive leaders into highly engaged measurement advocates.
Carmichael Lynch is the advertising agency of record for Subaru of America, Harley-Davidson, Seventh Generation and more than a dozen other world-class brands. They are recognized as one of the nation's most creative and effective advertising agencies. With 21 EFFIE Awards in the last 10 years and a six-time winner of the 4A's O'Toole (A+) Creative Excellence Award (for best overall agency), Carmichael Lynch is a proven leader in driving business results through communications.